Copywriting

SimpleSkin

THE CHALLENGE

Create a powerful homepage for an established skincare company who specialise in making skin appear youthful with all natural ingredients. It had to hit the mark for unisex customers within the 35 - 65 year old age bracket. 


THE TONE

Peaceful | Confident | Caring

THE CREATIVE

Your Simple Steps to Simply Good Skin. 

Starting with a strong ethos that drew upon the brand’s name and ideals, I constructed content that would serve to highlight the rich benefits of the products and be touchstones for the entire brand. The aim was to emulate that sense of simplicity whilst being true to the organic mantra, simultaneously keeping it engaging, insightful and cohesive.