Copywriting
SimpleSkin
THE CHALLENGE
Create a powerful homepage for an established skincare company who specialise in making skin appear youthful with all natural ingredients. It had to hit the mark for unisex customers within the 35 - 65 year old age bracket.
THE TONE
Peaceful | Confident | Caring
THE CREATIVE
Your Simple Steps to Simply Good Skin.
Starting with a strong tagline that drew upon the brand’s name and ideals, I wrote content to highlight the rich benefits of the products and form touchstones for the entire brand. The aim was to emulate an air of simplicity to reflect the natural ingredients, simultaneously keeping it engaging, insightful and cohesive.
Other works
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