Tone of Voice & Brand Story
Milton

PIZZA. WINE. WELCOME HOME.
You won't find any leaning tower photos at Milton. This is Malvern's local — a little European, a lot Melbourne. A wood-fired, wine-poured, no-fuss kind of place.
I gave Milton a voice that sounds like a place you'd actually go back to. Not because it's fancy, but because it feels like yours. Copy that reads like conversation, not a menu description.
Now the words do exactly what Milton does — pull up a chair, pour you a glass, and make you wonder when you can come back.


