PIZZA. WINE. WELCOME HOME.

You won’t find any leaning towers or red-white-checked tablecloths at Milton. This is Malvern’s own local — a little European, a lot Melbourne. A wood-fired, wine-poured, no-fuss kind of place. My job was to put that feeling into words.

So I gave Milton a voice that sounds like a place you’d go back to. Not because it’s fancy, but because it’s familiar. A brand story full of warmth and quiet charm. A tone built on easy confidence. Taglines, one-liners, and everyday phrases that feel like conversation across the table, not copy on a page.

Now the voice does exactly what Milton does — welcomes you in, tops up your glass, and leaves you wondering when you can come back.