Creative Concepts


So you got a little attention – now what?

Whether it’s your business card or billboard, you want people to take notice. But in a crowded space, that’s not enough – you need them to take action.

No matter the size of your brand or marketing budget, the consistent goal is to guide your audience toward taking that leap.

You might have a solid brand platform or an enticing offer, but without a compelling idea to prompt a response, there's a gap. Think about your shopping habits — how often do you default to familiar brands? This is where creative concepts come in, especially for challenger brands looking to disrupt the market.

My approach kicks off with an in-depth understanding of your audience, exploring their preferred channels, effective mediums, and the types of messages that resonate most. Backed by research and data, this allows us to tap into what truly motivates your audience, aligning our creative efforts with their needs to shake things up effectively.

But my role extends beyond just wild creative ideation. Think of me as a sharp-shooting cowboy in the marketing arena, precisely targeting strategies to ensure they hit their mark. Our ultimate goal is clear: to help you reach your objectives, forge meaningful connections with clients, and convert prospects into loyal customers.

Let's amplify your brand with bold, ambitious ideas that boost your marketing strategies and maximise your advertising efforts.

Let’s charge forward with:

  • Catchy Social Media Posts
  • Candid eBooks
  • Crisp Marketing Collateral
  • Clever Brand Awareness

We can explore more brand channels like:

  • Interviews
  • Podcasts & Apps
  • FAQ’s & Customer Service Guides
  • Packaging & Product Copywriting
  • Radio, Video & Voice-Over Scripts
Let's Talk


Happy clients who've chosen me as their Freelance Melbourne Copywriter.

"I had the pleasure of working with Louis where he created all of the marketing material and copy for my subdivision project . Via zoom he held a briefing where I described my company and its values, the project and the message I was trying to convey. What followed was very impressive copy which exceeded my expectations. In my opinion, done right, marketing copy is one of the highest forms of writing and Louis has a way of attaching emotion and creating a visual representation using words. His careful curation of words told a story that created desire and impact, and as a small business owner this is exactly what we need to successfully deliver our product. I highly recommend this artist for any copy project."

Moises Lopez

Director – Marbella Developments

"We might start another company just to have Louis work with our team again. Not only do his words sing, but he has a wonderful personality and the ability to have an effortless conversation yet bring out so much meaning. This definitely spoke to us two NY-based entrepreneurs who were looking to speak to a global audience but stay true to our voices. Louis was somehow able to capture and express our personalities, company vision and collective voice from one meeting, not an easy feat! We are so pumped to have had a powerhouse with words like Louis to level up our brand and I highly recommend his work if you are looking to do the same with yours."

Victoria Tkacheva

Co-Founder - Curated People

"Louis was super easy to work with. He quickly understood our brand and after some great energetic chats, also understood our vision for the future and how words could help. The first piece Louis put together for us was absolutely bang on, and to be honest, I didn't doubt him for a second. The piece has amazing flair and as I read it had a grin on my face, so well done! We will certainly continue working with Louis on more copywriting work across our brand."

Tim O'Sullivan

Co-Founder - BAE Juice

Other Services


What I do


Content Writing