Hello, You
I’m Lou—Melbourne-based freelance copywriter and creative chameleon.
I’ve spent my life as an actor, a singer, a storyteller. Now I use those same skills—timing, tone, emotional punch—to write words that get your brand noticed.
YOU NEED WORDS?
You've got something to say.
You just don’t know how to say it.
Or maybe you’re knee-deep in dull waffle that sounds like it was ghostwritten by a chatbot.
That’s where I come in. I blend the art of storytelling with the science of what works.
Sometimes it’s about charm.
Other times, it’s brutal simplicity.
Always, it’s about using the right words to do the right job.
WHAT YOU'RE UP AGAINST
You’re not like everyone else.
Your brand has its own rhythm, tone, and edge.
You just might not have the words for it—yet.
Here’s what good copy does:
Sounds like you.
Speaks to the right people.
Makes them feel something.
When they like you, they trust you.
When they trust you, they buy.
When they buy? They come back.
TIME TO TALK LIKE YOU
First, I dig. I listen. I ask too many questions.
Because I want to write in a voice that sounds unmistakably like you.
Like Daniel Day-Lewis with a deadline, I go full method.
(But with less drama, probably more coffee.)
I take the time. I do the research. I sharpen the strategy.
Then—and only then—do I start typing.
SO, YOU IN?
Full disclosure: I don't work with just anyone. I don’t have the time or the bandwidth.
If you’re after more bland, more jargon, more fluff—I'm not the copywriter for you.
But if you want words that sing, story with substance, and a voice that actually sounds like yours?
STREET CRED:
