ARTICULATING ARCHITECTURE

ARKit, a Melbourne-based prefab architecture studio, had a clear vision and a striking new visual identity, but their words were falling short. They needed a verbal identity to match: one that felt as smart, assured, and design-led as their work, without tipping into standard architectural speak.

The voice spawned from a single, ownable idea: “The Shape of Things to Come”. From this, we crafted messaging pillars and a three-part tone of voice — visionary, measured, approachable — that brought clarity and character to every touchpoint. The verbal identity launched alongside their visual rebrand, giving ARKit a cohesive, future-facing brand presence.

Now, their voice lives up to their buildings, and shapes sharper conversations across their website, proposals, awards, and thought leadership.