ARTICULATING ARCHITECTURE

ARKit, a Melbourne-based prefab architecture studio, had a clear vision and a striking new visual identity. What they didn't have was a voice to match—words as smart, assured, and design-led as the buildings they create.

I built their verbal identity around a single ownable idea: "The Shape of Things to Come". From there, I developed a tone that could flex across contexts—visionary when talking about the future of housing, measured when discussing process, approachable when speaking to clients. The kind of voice that works in a manifesto and in a proposal.

The verbal identity launched alongside their visual rebrand, giving every piece of communication—from website to awards submissions to thought leadership—a consistent backbone.

Now ARKit sounds like what they build: considered, confident, and built to last.