Get Your Story Straight
What you stand for, finally on the page.
Most brands don't lack things to say.
They lack a clear story — one that actually means something to the people they're trying to reach.
This is about building your story from the inside out. What you stand for. Why it matters. And how to say it without sounding like everyone else.
Every sentence should ladder back to something real. Not fluff. Not filler. Not just "vibe." A message with purpose, direction, and punch.
Because if your story isn't clear, the rest of your copy doesn't stand a chance.
What You’ll Walk Away With
Messaging Strategy
- Key Messaging Framework
- Brand Positioning Statements
- Product or Service Messaging
- Audience-Specific Messages
Narrative Assets
- Brand Origin Story
- Mission, Vision & Values
- Elevator Pitch
- Internal Messaging Cheat Sheet
I WRITE THE WORDS. THEY SING THE PRAISES.
Happy clients who've chosen me as their Freelance Melbourne Copywriter.
"I had the pleasure of working with Louis where he created all of the marketing material and copy for my subdivision project . Via zoom he held a briefing where I described my company and its values, the project and the message I was trying to convey. What followed was very impressive copy which exceeded my expectations. In my opinion, done right, marketing copy is one of the highest forms of writing and Louis has a way of attaching emotion and creating a visual representation using words. His careful curation of words told a story that created desire and impact, and as a small business owner this is exactly what we need to successfully deliver our product. I highly recommend this artist for any copy project."
Moises Lopez
"We might start another company just to have Louis work with our team again. Not only do his words sing, but he has a wonderful personality and the ability to have an effortless conversation yet bring out so much meaning. This definitely spoke to us two NY-based entrepreneurs who were looking to speak to a global audience but stay true to our voices. Louis was somehow able to capture and express our personalities, company vision and collective voice from one meeting, not an easy feat! We are so pumped to have had a powerhouse with words like Louis to level up our brand and I highly recommend his work if you are looking to do the same with yours."
Victoria Tkacheva
"Louis was super easy to work with. He quickly understood our brand and after some great energetic chats, also understood our vision for the future and how words could help. The first piece Louis put together for us was absolutely bang on, and to be honest, I didn't doubt him for a second. The piece has amazing flair and as I read it had a grin on my face, so well done! We will certainly continue working with Louis on more copywriting work across our brand."
Tim O'Sullivan
