Find Your Voice
Say it like you mean it
Not everyone needs more words.
You need the right ones. The kind that don’t just fill space, but speak with character, clarity, and intent.
Words that sound like you, only sharper. Braver. Impossible to scroll past.
This is about more than copy.
It’s about carving out a brand voice no one else can own.
Your audience doesn’t need more noise.
They need to hear you, clearly and consistently, at every touchpoint.
Not beige. Not borrowed. Not bot-generated.
Just a brand voice they trust, remember, and come back for.
Because once the voice is right, the rest writes itself.
Almost.
What We’ll Build Together
Your Verbal Identity
- Brand tone of voice (with rules you’ll actually use)
- Brand language principles
- Core messaging pillars
- Audience-specific messaging do’s & don’ts
Foundational Voice Assets
- Taglines & Straplines
- Mission & Manifesto copy
- Brand Story
- Naming (optional, if needed)
I WRITE THE WORDS. THEY SING THE PRAISES.
Happy clients who've chosen me as their Freelance Melbourne Copywriter.
"I had the pleasure of working with Louis where he created all of the marketing material and copy for my subdivision project . Via zoom he held a briefing where I described my company and its values, the project and the message I was trying to convey. What followed was very impressive copy which exceeded my expectations. In my opinion, done right, marketing copy is one of the highest forms of writing and Louis has a way of attaching emotion and creating a visual representation using words. His careful curation of words told a story that created desire and impact, and as a small business owner this is exactly what we need to successfully deliver our product. I highly recommend this artist for any copy project."
Moises Lopez
"We might start another company just to have Louis work with our team again. Not only do his words sing, but he has a wonderful personality and the ability to have an effortless conversation yet bring out so much meaning. This definitely spoke to us two NY-based entrepreneurs who were looking to speak to a global audience but stay true to our voices. Louis was somehow able to capture and express our personalities, company vision and collective voice from one meeting, not an easy feat! We are so pumped to have had a powerhouse with words like Louis to level up our brand and I highly recommend his work if you are looking to do the same with yours."
Victoria Tkacheva
"Louis was super easy to work with. He quickly understood our brand and after some great energetic chats, also understood our vision for the future and how words could help. The first piece Louis put together for us was absolutely bang on, and to be honest, I didn't doubt him for a second. The piece has amazing flair and as I read it had a grin on my face, so well done! We will certainly continue working with Louis on more copywriting work across our brand."
Tim O'Sullivan
