MELBOURNE Creative COPYWRITER
Turning ideas into words for smart brands who refuse to fit in.
Most brands sound the same
It's painful. Predictable. Easy to ignore.
Yours doesn't have to.
To flip the script, you need:
• a voice that’s clear and confident
• a message that means something
• language that sounds like you
(Not like everyone else.)
Yours doesn't have to.
To flip the script, you need:
• a voice that’s clear and confident
• a message that means something
• language that sounds like you
(Not like everyone else.)
You need words that sing
The kind that carry your thinking.
The kind that sell without sounding salesy.
The kind that save you explaining it five times.
I put brands into words so they sound just like they should.
Crisp copy.
Sharp storytelling.
Strategy with creative bite.
Words that don't raise their voice because they never have to. Done blending in?
The kind that sell without sounding salesy.
The kind that save you explaining it five times.
I put brands into words so they sound just like they should.
Crisp copy.
Sharp storytelling.
Strategy with creative bite.
Words that don't raise their voice because they never have to. Done blending in?
the copywriter MAKING words sing
Who I Am:
I'm Lou, Freelance Melbourne Copywriter for hire. I help brands find their voice, get their story straight, engage their audience and sell more stuff.
Sometimes, I write big campaigns and launch copy. Most days, I’m deep in marketing communications and verbal identity—helping brands express themselves clearly, consistently, and creatively.
Often I work with branding and design agencies, or directly with brands. Though whatever you're looking for copy-wise, I bet I can help.
Sometimes, I write big campaigns and launch copy. Most days, I’m deep in marketing communications and verbal identity—helping brands express themselves clearly, consistently, and creatively.
Often I work with branding and design agencies, or directly with brands. Though whatever you're looking for copy-wise, I bet I can help.
Services
What I help you do:
METHOD
How I roll:
Whether you're a big brand or just starting out, it doesn’t matter: if your voice isn’t clear, your message doesn't stick. That’s where I come in. I help brands sound like themselves—then make sure the right people listen.
How I Make Your Words Sing:
1. Go Deep
• We start beneath the surface. I get to the heart of your brand—its values, voice, and point of view—so we’re not just writing copy, we’re writing you.
2. Go Method
• Your audience isn’t guessing, so we don’t either. I dig into what they need, what they notice, and what makes them act—then shape messaging that meets them there.
3. Go Wild
• With the groundwork done, we write. Not just filler—but words with purpose, presence, and plenty of guts. Copy that connects because it’s crafted, not churned.
What’s In It For You?
↳ Rage Against the Mundane
• Expect nothing less than original, polished copy—free from jargon, fluff, and industry clichés.
↳ Storytelling That Sticks
• Every brand has a story, intentional or not. I write to boost your narrative, ensuring your message isn’t just seen and read—it’s felt and remembered.
↳ Strategic Creativity
• It’s not all about witty headlines. It’s about thoughtful, brand-building copy that’s always artful, always impactful.
↳ Your Time, Reclaimed
• You focus on running your business. I’ll make sure your content is on-brand, on-point, and skillfully written.
Seriously, no matter how big or small your project is, if you’re a brand that’s ready to be heard—I’d love to work with you.
WORK
What I've done:
Clients
Who I've worked with:
Testimonials
What they say:
Chris Baradel
Marketing Specialist & Founder, Anoque
"Lou is a fantastic copywriter and has strongly shaped the way my brand is represented, which I truly believe has influenced its digital success when words are so important. Highly recommend."
Murray Raeburn
Co-Founder,
Quest Beverages
"Lou’s intuition and perceptiveness is so on point, that briefing him on my brand was almost entirely through a casual conversation. I couldn’t believe how well and quickly he nailed our tone of voice and personality. As a writer though, Lou’s true genius is that he builds on nuances and brings your brand story to life in ways you hadn’t even considered. I honestly couldn’t speak more highly of his copywriting."
Brooke + GUill
OWNERS,
SACRED
BUNDLE
"We needed SEO-friendly descriptions for many of our products, and Louis went above and beyond to produce them in a timely and efficient manner. He managed to combine the required keywords with excellent creative writing, and the result were seamless texts that not only followed Google rules but also read beautifully and described our products perfectly."
JONATHAN
PIERCY
FOUNDER,
DROP LOOP
"As part of my new brand identity, Lou was skillfully able to capture my brand story and creatively roll it out through catchy and distinctive copy – suitable for all my customers. All his copy examples and tone of voice guidelines are super practical and easy to use, helping me to now confidently articulate my brand’s voice and create my own on-brand content anywhere."
blog
What I think:
FAQs
Got questions? You’re not the first. Scroll these before hitting send—chances are, you’ll find what you need.
How much do you charge?
Ah, the awkward part. But let’s be honest—it matters.
So here’s the deal: I’m not the cheapest copywriter around. (Not the most expensive either.)
But what you get? Serious value.
Yeah yeah Lou – but really, how much?
We’ll always agree on a set project fee upfront—so no surprises.
That’s usually based on a day rate of $800–$1000, or $150/hr.
Here’s a rough idea:
• Brand positioning + tone of voice projects: $2,500–$4,500
• Website copy: From $2,500 for a small site, up to $6,500+ for a bigger one
It all depends how long your brand’s particular ball of string happens to be.
But let’s be clear—you’re not just paying for words on a page. (So sorry if that’s all you were expecting.)
You’re investing in:
• Creativity
• Character
• Charm
• Clarity
• Style
• Strategic thinking
• Experience
And if you're a dream client, you might get some bonus words too—outtakes that didn’t make the cut but could shine elsewhere in your brand.
So here’s the deal: I’m not the cheapest copywriter around. (Not the most expensive either.)
But what you get? Serious value.
Yeah yeah Lou – but really, how much?
We’ll always agree on a set project fee upfront—so no surprises.
That’s usually based on a day rate of $800–$1000, or $150/hr.
Here’s a rough idea:
• Brand positioning + tone of voice projects: $2,500–$4,500
• Website copy: From $2,500 for a small site, up to $6,500+ for a bigger one
It all depends how long your brand’s particular ball of string happens to be.
But let’s be clear—you’re not just paying for words on a page. (So sorry if that’s all you were expecting.)
You’re investing in:
• Creativity
• Character
• Charm
• Clarity
• Style
• Strategic thinking
• Experience
And if you're a dream client, you might get some bonus words too—outtakes that didn’t make the cut but could shine elsewhere in your brand.
Will I receive a written quote?
Yes. 100%.
Before you commit to anything, you’ll get a written quote or proposal outlining the cost and deliverables.
Once we’ve had a quick call to nut out your needs, I’ll take a day or so to do the maths—every project’s different, and I quote accordingly.
The fee includes:
• All copywriting
• Research
• Two rounds of edits
• All client meetings
I don’t charge for the amount of space you’ll occupy rent-free in my mind. So really, you’re getting a deadset bargain.
Before you commit to anything, you’ll get a written quote or proposal outlining the cost and deliverables.
Once we’ve had a quick call to nut out your needs, I’ll take a day or so to do the maths—every project’s different, and I quote accordingly.
The fee includes:
• All copywriting
• Research
• Two rounds of edits
• All client meetings
I don’t charge for the amount of space you’ll occupy rent-free in my mind. So really, you’re getting a deadset bargain.
When do I pay you?
If it’s our first time working together, I’ll ask for a 50% deposit before we kick off. (Or if your project is over $500.)
The rest gets paid:
• On completion, or
• In stages (we’ll chat about that)
Also: upfront payment = bumped-up in my queue.
Need it fast? I can probably squeeze it in. I just charge a little rush fee for the sleep I’ll lose.
The rest gets paid:
• On completion, or
• In stages (we’ll chat about that)
Also: upfront payment = bumped-up in my queue.
Need it fast? I can probably squeeze it in. I just charge a little rush fee for the sleep I’ll lose.
How fast will I receive my copy?
Woah woah, settle down. We haven’t even chatted yet.
Generally, projects take about 3 weeks from start to finish.
But I tend to underpromise and overdeliver—especially when I’m on a roll (and properly caffeinated).
If it’s a big, beefy project, we’ll map out a timeline together to deliver your copy in stages.
Generally, projects take about 3 weeks from start to finish.
But I tend to underpromise and overdeliver—especially when I’m on a roll (and properly caffeinated).
If it’s a big, beefy project, we’ll map out a timeline together to deliver your copy in stages.
How exactly will I receive my copy?
I’ve considered sending it via carrier pigeon, quill-written and rolled in a scroll. (Still working on that.)
Most of the time, you’ll get your copy:
• In PDF and DOC formats
• As a Google Doc link
• Or, if I’m feeling fancy, as a slick slide deck with your logo on it
Most of the time, you’ll get your copy:
• In PDF and DOC formats
• As a Google Doc link
• Or, if I’m feeling fancy, as a slick slide deck with your logo on it
How does the process work?
After our kickoff chat, you’ll get your first draft in 7–10 working days.
Then:
1. You review
2. I tweak
3. We repeat (maybe once)
4. Final copy lands with you in 1–2 days after that
It’s simple, smooth, and usually pretty painless.
Then:
1. You review
2. I tweak
3. We repeat (maybe once)
4. Final copy lands with you in 1–2 days after that
It’s simple, smooth, and usually pretty painless.
Who are your copywriters?
Just me. Lou. A one-man, quality-controlled circus.
If I’m not free when you need me, I totally get it—I can only sling so many words at once. In that case, I’ll happily recommend other brilliant writers whose work I genuinely rate.
They might even be a better fit for your project.
If that all sounds reasonable, sensible and doable, let's get your show on the road.
If I’m not free when you need me, I totally get it—I can only sling so many words at once. In that case, I’ll happily recommend other brilliant writers whose work I genuinely rate.
They might even be a better fit for your project.
If that all sounds reasonable, sensible and doable, let's get your show on the road.
THE BIT WHERE
YOU MESSAGE ME
Fill in the box. I'll fill in the blanks.
