MELBOURNE Creative COPYWRITER
Turning ideas into words for smart people who don't want their brands to fit in.
This got your attention
That’s what good copy does.
And much like that, you want your brand to stand out.
To be noticed, liked and remembered.
So first—to do it right—you need:
• a tone of voice that captivates
• a key message that penetrates
• personality-packed copy that resonates
(not the same-old cookie-cutter crap)
And much like that, you want your brand to stand out.
To be noticed, liked and remembered.
So first—to do it right—you need:
• a tone of voice that captivates
• a key message that penetrates
• personality-packed copy that resonates
(not the same-old cookie-cutter crap)
You need words that sing
That’s where I come in. I write words that sell without the sleaze and stand out without shouting.
Crisp copy. Sharp storytelling. Tactical thinking.
Words that cut through the noise—not because they’re louder, but because they’re worth hearing.
Done blending in?
Crisp copy. Sharp storytelling. Tactical thinking.
Words that cut through the noise—not because they’re louder, but because they’re worth hearing.
Done blending in?
the copywriter MAKING words sing
Who I Am:
I'm Lou, Freelance Melbourne Copywriter for hire. I help brands find their voice, get their story straight, engage their audience and sell more stuff.
Sometimes, I write big campaigns and launch copy. Most days, I’m deep in marketing communications and verbal identity—helping brands express themselves clearly, consistently, and creatively.
Often I work with branding and design agencies, or directly with brands. Though whatever you're looking for copy-wise, I bet I can help.
Sometimes, I write big campaigns and launch copy. Most days, I’m deep in marketing communications and verbal identity—helping brands express themselves clearly, consistently, and creatively.
Often I work with branding and design agencies, or directly with brands. Though whatever you're looking for copy-wise, I bet I can help.
Services
What I do:
METHOD
How I roll:
Whether you’re a startup, a small brand, or a household name—your copy demands the same thing: style, backed by substance. That’s where I help—writing words that fly right and work wonders.
How I Make Your Words Sing:
1. Go Deep
• Diving into the heart of your brand, I find what makes you tick—your values, vision, and voice—to uncover what truly sets you apart. This isn’t surface-level. It’s about finding your edge.
2. Go Method
• Stepping into your audience's shoes, I find what makes them tick—their needs, goals, and challenges. These insights help create messages that hit home, resonating deeply and building real connections.
3. Go Wild
• Understanding your brand and your audience, I hack the muse—penning content that's more killer than filler—to engage, inspire, and leave an indelible mark.
What’s In It For You?
↳ Rage Against the Mundane
• Expect nothing less than original, polished copy—free from jargon, fluff, and industry clichés.
↳ Storytelling That Sticks
• Every brand has a story, intentional or not. I write to boost your narrative, ensuring your message isn’t just seen and read—it’s felt and remembered.
↳ Strategic Creativity
• It’s not just about pretty words. It’s about thoughtful, brand-building copy that’s always artful, always impactful.
↳ Your Time, Reclaimed
• You focus on running your business. I’ll make sure your content is on-brand, on-point, and skillfully written.
Seriously, no matter how big or small your project is, if you’re a brand that’s ready to be heard—I’d love to work with you.
WORK
What I've done:
Clients
Who I've worked with:
Testimonials
What they say:
Chris Baradel
Marketing Specialist & Founder, Anoque
"Lou is a fantastic copywriter and has strongly shaped the way my brand is represented, which I truly believe has influenced its digital success when words are so important. Highly recommend."
Murray Raeburn
Co-Founder,
Quest Beverages
"Lou’s intuition and perceptiveness is so on point, that briefing him on my brand was almost entirely through a casual conversation. I couldn’t believe how well and quickly he nailed our tone of voice and personality. As a writer though, Lou’s true genius is that he builds on nuances and brings your brand story to life in ways you hadn’t even considered. I honestly couldn’t speak more highly of his copywriting."
Brooke + GUill
OWNERS,
SACRED
BUNDLE
"We needed SEO-friendly descriptions for many of our products, and Louis went above and beyond to produce them in a timely and efficient manner. He managed to combine the required keywords with great creative writing, and the result were seamless texts that not only followed Google rules but also read beautifully and described our products perfectly."
JONATHAN
PIERCY
FOUNDER,
DROP LOOP
"As part of my new brand identity, Lou was skillfully able to capture my brand story and creatively roll it out through catchy and distinctive copy – suitable for all my customers. All his copy examples and tone of voice guidelines are super practical and easy to use, allowing me to now confidently articulate my brand’s voice and create my own on-brand content."
blog
What I think:
FAQs
Got questions? You’re not the first. Scroll these before hitting send—chances are, you’ll find what you need.
How much do you charge?
Ah, the awkward part. But let’s be honest—it matters.
So here’s the deal: I’m not the cheapest copywriter around. (Not the most expensive either.)
But what you get? Serious value.
Yeah yeah Lou – but really, how much?
We’ll always agree on a set project fee upfront—so no surprises.
That’s usually based on a day rate of $800–$1000, or $150/hr.
Here’s a rough idea:
• Brand positioning + tone of voice projects: $2,500–$4,500
• Website copy: From $2,500 for a small site, up to $6,500+ for a bigger one
It all depends how long your brand’s particular ball of string happens to be.
But let’s be clear—you’re not just paying for words on a page. (So sorry if that’s all you were expecting.)
You’re investing in:
• Creativity
• Character
• Charm
• Clarity
• Style
• Strategic thinking
• Experience
And if you're a dream client, you might get some bonus words too—outtakes that didn’t make the cut but could shine elsewhere in your brand.
So here’s the deal: I’m not the cheapest copywriter around. (Not the most expensive either.)
But what you get? Serious value.
Yeah yeah Lou – but really, how much?
We’ll always agree on a set project fee upfront—so no surprises.
That’s usually based on a day rate of $800–$1000, or $150/hr.
Here’s a rough idea:
• Brand positioning + tone of voice projects: $2,500–$4,500
• Website copy: From $2,500 for a small site, up to $6,500+ for a bigger one
It all depends how long your brand’s particular ball of string happens to be.
But let’s be clear—you’re not just paying for words on a page. (So sorry if that’s all you were expecting.)
You’re investing in:
• Creativity
• Character
• Charm
• Clarity
• Style
• Strategic thinking
• Experience
And if you're a dream client, you might get some bonus words too—outtakes that didn’t make the cut but could shine elsewhere in your brand.
Will I receive a written quote?
Yes. 100%.
Before you commit to anything, you’ll get a written quote or proposal outlining the cost and deliverables.
Once we’ve had a quick call to nut out your needs, I’ll take a day or so to do the maths—every project’s different, and I quote accordingly.
The fee includes:
• All copywriting
• Two rounds of editsResearch
• All client meetings
I don’t charge for the amount of space you’ll occupy rent-free in my mind.
So really, you’re getting a deadset bargain.
Before you commit to anything, you’ll get a written quote or proposal outlining the cost and deliverables.
Once we’ve had a quick call to nut out your needs, I’ll take a day or so to do the maths—every project’s different, and I quote accordingly.
The fee includes:
• All copywriting
• Two rounds of editsResearch
• All client meetings
I don’t charge for the amount of space you’ll occupy rent-free in my mind.
So really, you’re getting a deadset bargain.
When do I pay you?
If it’s our first time working together, I’ll ask for a 50% deposit before we kick off.
(Or if your project is over $500.)
The rest gets paid:
• On completion, or
• In stages (we’ll chat about that)
Also: upfront payment = bumped-up in my queue.
Need it fast? I can probably squeeze it in. I just charge a little rush fee for the sleep I’ll lose.
(Or if your project is over $500.)
The rest gets paid:
• On completion, or
• In stages (we’ll chat about that)
Also: upfront payment = bumped-up in my queue.
Need it fast? I can probably squeeze it in. I just charge a little rush fee for the sleep I’ll lose.
How fast will I receive my copy?
Woah woah, settle down. We haven’t even chatted yet.
Generally, projects take about 3 weeks from start to finish.
But I tend to underpromise and overdeliver—especially when I’m on a roll (and properly caffeinated).
If it’s a big, beefy project, we’ll map out a timeline together and deliver the copy in stages.
Generally, projects take about 3 weeks from start to finish.
But I tend to underpromise and overdeliver—especially when I’m on a roll (and properly caffeinated).
If it’s a big, beefy project, we’ll map out a timeline together and deliver the copy in stages.
How exactly will I receive my copy?
I’ve considered sending it via carrier pigeon, quill-written and rolled in a scroll.
(Still working on that.)
Most of the time, you’ll get your copy:
• In PDF and DOC formats
• As a Google Doc link
• Or, if I’m feeling fancy, as a slick slide deck with your logo on it
(Still working on that.)
Most of the time, you’ll get your copy:
• In PDF and DOC formats
• As a Google Doc link
• Or, if I’m feeling fancy, as a slick slide deck with your logo on it
How does the process work?
After our kickoff chat, you’ll get your first draft in 7–10 working days.
Then:
1. You review
2. I tweak
3. We repeat (maybe once)
4. Final copy lands with you in 1–2 days after that
It’s simple, smooth, and usually pretty painless.
Then:
1. You review
2. I tweak
3. We repeat (maybe once)
4. Final copy lands with you in 1–2 days after that
It’s simple, smooth, and usually pretty painless.
Who are your copywriters?
Just me. Lou. A one-man, quality-controlled circus.
If I’m not free when you need me, I totally get it—I can only sling so many words at once. In that case, I’ll happily recommend other brilliant writers whose work I genuinely rate.
They might even be a better fit for your project.
If that all sounds reasonable, sensible and doable, let's get your show on the road.
If I’m not free when you need me, I totally get it—I can only sling so many words at once. In that case, I’ll happily recommend other brilliant writers whose work I genuinely rate.
They might even be a better fit for your project.
If that all sounds reasonable, sensible and doable, let's get your show on the road.
THE BIT WHERE
YOU MESSAGE ME
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