This got your attention
And much like that, you want your brand to stand out.
To be noticed, liked and remembered.
So first—to do it right—you need:
• a tone of voice that captivates
• a key message that penetrates
• personality-packed copy that resonates
(Yeh yeh, you probably know all this.)
You need words that sing
With crisp language and confident storytelling, you can make your mark with smart, strategy-fused copy that cuts through the noise—and delivers.
the copywriter who makes words sing
Who I Am:
Sometimes, I work on big campaigns and big-time product launches, but most of my day-to-day is in marketing communications, ensuring brands express themselves clearly, consistently and creatively.
Whatever you're looking for copy-wise, I bet I can help.
How I work:
Call me crazy, but I won't sell you a silly-named copywriting process for words that'll magically wow your clients and make your customers drool. Because there's no silver bullet. So if any copywriter promises you one, my advice is simple: run.
Here's how I approach projects in three simple steps:
1. Channel a Character: Dive deep into your brand, getting to know it from the inside-out.
2. Capture an Audience: Pick the brains of your ideal customers and prospects, discovering what makes them tick and what they want and need.
3. Conjure a World: Craft the word-perfect storm for sales. Making your audience not only get to know you—but also like you, remember you, and trust you—to keep buying from you.
This process looks different for every project, because the outputs are different for every brand. Whether it's brand building or campaign communications, it starts with understanding what your copy needs to do. Our goal is to find the sharpest, simplest, and most intriguing way to make that happen—with words.
So, for all your content needs and marketing goals, I'll deliver purposeful and persuasive copy that speaks directly to your ideal customers. But I don't do generic, salesy, waffle, or boring. Sorry.
Built on creativity, strategy, and audience psychology, we can team up to craft stronger content that fully-yet-succinctly captures and expresses your brand personality—for wherever good words are needed.
The best part? You get more time to focus on what you do best while I handle getting the words right.
What they say:
Marketing Specialist & Founder, Anoque
Brooke + GUill
What I think:
So here's the deal: I'm by no means the cheapest (or most expensive) freelance copywriter out there, but what you'll get is seriously good value.
Yeah, yeah Lou – but really how much will you cost?
Rest assured, we'll first agree on a set project fee to avoid any nasty surprises. Typically, it's based around my day rate of around $800-$1000 – or $100 per hour.
For a brand positioning and tone of voice development, it could be anywhere between $2,500 to $4,000.
Website copywriting, from around $2,500 for a small site to $6,500 for a big one.
All depends how long your brand's particular ball of string is.
But let's be clear— you're not just paying for words on a page. (So sorry if that's all you're expecting.) You're investing in creativity, character, charm, clarity, style, strategic thinking, experience — and a whole lot more.
And usually, you'll get the extra words that perhaps didn't make the cut for the channel I've written for, but may prove great for other brand touchpoints. Though that's only if you're a dream client and remained lovely to me.
After a call with you to nut out your specific needs, I'll take a day or so to do some math, as every project is different and quoted thoughtfully and accordingly.
Fees cover copywriting, two rounds of edits, research, and all client meetings. Clearly I can't charge for the amount of space you're going to occupy rent-free in my mind, so all-in-all, you're scoring a bargain.
Also, I won't object to being paid promptly upfront. It may move your job faster up in the queue. Or, if it's a super-fast turnaround, I may be able to squeeze your project in and charge a rush fee for my lost sleep.
From start to finish, my projects run around 3 weeks. Yet I tend to under-promise and over-deliver, getting them done faster when I'm on a roll and still enthusiastic.
Of course, if your project is an absolute behemoth, we'll work together on a timeline of delivering copy in stages.
Most times you'll get your copy in a .pdf and .doc – or a Google Doc link. Or if I'm feeling fancy, you'll get your copy in a lovely slide deck presentation with your brand logo on it, perhaps.
If you don't want to wait around for me to be free enough to write for you, I understand, as I can only sling so many words at a time.
So I can (and do) recommend other copywriters whose talents I enviably treasure – and could even be a better fit for your project than me.
If that all sounds reasonable, sensible and doable, let's get your show on the road.