Copywriting
PEAK
THE CHALLENGE
Create the name, branding and short copy for a new Meditation App. Aimed at attracting elite sportspeople and prospects with active and competitive lifestyles.
THE TONE
Inspirational | Uplifting | Confident
THE CREATIVE
Peace of Mind Performance Training.
Finding a short, sharp and motivational name was key. I sought maximum imagery with a minimal word count – like a race mindset - teamed with an active call to action that championed meditation as a tool in overcoming challenges and boosting performance.
Other works
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