Copywriting

PEAK

THE CHALLENGE

Create the name, branding and short copy for a new Meditation App. Aimed at attracting elite sportspeople and consumers with active and competitive lifestyles.


THE TONE

Inspirational | Uplifting | Confident

THE CREATIVE

Peace of Mind Performance Training. 

Finding a short, sharp and motivational name was key. I sought maximum imagery with a minimal word count – like a race mindset - teamed with an active call to action that championed meditation as a tool in overcoming challenges and boosting performance.