Copywriting

PEAK

THE CHALLENGE

Create the name, branding and short copy for a new Meditation App. Aimed at attracting elite sportspeople and consumers with active and competitive lifestyles.


THE TONE

Inspirational | Uplifting | Confident

THE CREATIVE

Peace of Mind Performance Training. 

Finding a short and sharp was the key here. I sought maximum imagery with a minimal word count – like a race mindset. A strong call to action that highlighted meditation as the champion tool in overcoming challenges and obstacles.