Copywriting

EarthKey Organic Protein

THE CHALLENGE

Create the name, branding and advertising copy for a new Vegan supplement brand. Aimed at the active lifestyle market who are unaware of plant-based products.


THE TONE 

Simple | Distinct | Holistic


THE CREATIVE

The name had to strike the core qualities of the product, paving the way for everything to come. I didn’t want anything to declare ‘vegan’ overtly - through highlighting rich benefits, the product would organically shine out as the natural choice alternative for the target audience.