Copywriting
EarthKey Organic Protein
THE CHALLENGE
Create the name, branding and advertising copy for a new Vegan supplement brand. Aimed at the active lifestyle market who are unaware of plant-based products.
THE TONE
Simple | Distinct | Holistic
THE CREATIVE
The name had to stamp the core qualities of the product, paving the way for everything to come. And while not wanting to sound explicitly ‘vegan’ - I looked at highlighting rich benefits, to allow the brand to organically shine out as a natural choice alternative for the target audience.
