Copywriting
Reuben Valley Estate
PRETTY WORDS FOR GOLDEN PLAINS
For Marbella Developments, we sought to create a property campaign with a difference – and rightfully position Tasmania's North as the choice antidote to city living.
The boutique land development offers prospective homebuilders an ideal city or mainland escape, perfectly nestled amid the state's largest wine region and historic gold mines.
Working with Chris Davies (Brand Designer) and Adam Gibson (Photographer), the marketing brochure went beyond basic plot descriptions to paint an influential story of unique, untapped and exclusive opportunity.
"In my opinion, when done right, marketing copy is one of the highest forms of writing and Louis has a way of attaching emotion and creating a visual representation using words. His careful curation of words told a story that created desire and impact, and as a small business owner this is exactly what we need to successfully deliver our product."
MOISES LOPEZ – DEVELOPER
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