Copywriting
Reuben Valley Estate
SELLING TASMANIA WITHOUT THE CLICHÉS
Marbella Developments had land to sell in Tasmania's north—wine country, gold rush history, and an actual alternative to city sprawl. What they didn't have was a way to talk about it that didn't sound like every other "escape the city" pitch.
I wrote all copy to feel less like a property brochure and more like an invitation. No "nestled" or "boutique lifestyle." Just honest, evocative language about what the place actually offers: space, quiet, a region with stories to tell.
Working with brand designer Chris Davies and photographer Adam Gibson, we built collateral that let the land speak for itself—and gave buyers a reason to listen.
"In my opinion, when done right, marketing copy is one of the highest forms of writing and Louis has a way of attaching emotion and creating a visual representation using words. His careful curation of words told a story that created desire and impact, and as a small business owner this is exactly what we need to successfully deliver our product."
MOISES LOPEZ – DEVELOPER
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