Content Writing

Calm & Stormy - Volcanic Mineral Water Causing an Eruption

You heard it correctly - Volcanic Mineral Water. We can barely believe it either, but it’s the real deal. Refreshing fizzy water in a lux aluminium can that’s been purified naturally.

But be still my sparkling heart – how is this even so? Well, it all takes place below a dormant volcano, just outside of Melbourne.

Calm & Stormy is the pride of local entrepreneurs Murray Raeburn and Troy McKinna. The founders of Quest Beverages formed their company with an ambitious crusade:

“We’re on a mission to create a better future. With healthier people living on a healthier planet.”

Name a better way to kickstart health than to provide the very source of our lifeblood. Of course, our bodies are made up of 60% water - we can’t get enough of the stuff. The Quest duo scoured far and wide to find the best of the best in H2O, settling on a pristine natural spring in the Central Victorian Highlands – nestled tightly under an ancient inactive volcano.

Talk about natural selection!

The journey of this unique water to the consumer’s can is some 30 years in the making. The rain is formed in stormy clouds; it falls, then filters through volcanic scoria rock. Mother Nature’s own purifier then carefully removes any nasties, at the same time distilling mineral qualities and health benefits like magnesium, potassium, and silica. Calm & Stormy then infuse the water with bubbles and local botanical flavours, creating that crisp invigorating taste that we are all thirsty for.

So that’s healthy people covered, but how about the planet?

Cue: #postplasticgeneration

Well, as keen members of 1% for the Planet group, Calm & Stormy are committed to the ongoing support and protection of the very resource they are drawing from. All of their packaging is made from 100% recyclable aluminium, meaning each can is capable of infinite recycling without ever compromising its quality. In fact, 75% of all aluminium ever produced is still in use today. Impressive. It’s also worth noting that the construction of aluminium cans from recycled materials saves a whopping 95% on total energy emissions.It even keeps the drinks chilled for longer, and retains the bubbles much stronger than any plastic can. (Let’s be honest, it’s also pretty sexy looking packaging!)

“Our oceans are made of plastic. Our diets are full of sugar. Our leaders are playing politics. It’s time to take action and create a better future.”

— CALM & STORMY

Calm & Stormy achieve that perfect symmetry of their mission – creating inspiring products with key health benefits for humans and the planet alike. Fizzy water was already the best soft drink alternative and Calm & Stormy have simply found the surefire way to stir that lava pot of choice, giving us an eruption of eco-friendly water in a can. Let’s drink to that!

Published on Casper & Casper