7 Good Reasons To Hire A Professional Freelance Copywriter

You can write, right?

Of course.

If you're like most brands and business owners I work with, chances are you're not a half-bad writer. Hell, you're probably even pretty good. 

Already being in business, you're smart and savvy about words. And you understand the value of strong, clear communications. You're also articulate, as you generally know what you want, how to get it, and you can spot the difference between quality copywriting and cookie-cutter content. 

Also, you probably know your way around Microsoft Word and Grammarly pretty well. Perhaps English was even your best subject at school. 

Considering all that, it's a natural question to ask: do you even NEED to hire a copywriter?

And it's a fair question, too. Because professional words are costly. And while you're not made of money (at least, not yet), you can also foresee what top-notch copywriting could do for your brand. 

So before you quickly bombard my inbox with hot-shot copywriting requests, or go rogue in a do-it-yourself copywriting frenzy – consider these seven reasons on whether hiring a professional copywriter is the right option for you. 

(I'll be frank though, if you're reading this blog post, that's probably a good enough reason in itself...)

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Why Hire A Copywriter?

#1 – Get Back Time

Here's a brutally obvious point to start with: writing can be time-consuming. And challenging. Particularly when forced to sum up your whole life's work in a succinct, punchy little paragraph that effectively sells yourself or your brand. (Which often takes SO much longer to write than something long-winded and waffly.)

As Mark Twain famously said, "I didn't have time to write a short letter, so I wrote a long one instead". But in online digital brand spaces and the rapid fight for your audience's attention – lengthy, rambly communications ain't gonna cut it. Sorry. 

Suppose you're already time-poor – who isn't? In any case, a professional copywriter can complete all those pesky writing tasks and give you back the most precious of commodities: a few hours freed up to tackle your next big business challenge, stare into space or surf TikTok. Or all of the above, simultaneously.

#2 – Get Fresh Eyes

Hiring a professional copywriter can be a valuable exercise in understanding your brand, because it forces you to remove your many (MANY!) business hats for a hot second, and examine the lot through a customer lens – like a first-time user or potential prospect. 

Copywriters are experts at this perspective switch and placing themselves in the audience's shoes (and minds) – because no matter what our clients tell us to write, we're always writing for the customer on the other side who will read the copy. This means, we're always asking you the nitty-gritty questions, drilling for the essence of your brand's message that'll best connect with your customers – and convert. 

What do they need to know? What motivates them? What will they care about? What's going to confuse them? Ultimately, what will make them click 'Buy Now' (and legitimately follow through with inputting their credit card details)? 

At the end of the day, it's our job to point out the glaringly obvious – yet often oddly invisible truths – about your brand or business that'll make all the difference in the quality and effectiveness of your copy. 

#3 – Get Your Brand Sorted

Copywriters don't simply write. Instead, they think, plan, and plot to write consistently and craft a distinct personality for your brand. From there, they can bring that same personality to life across different touchpoints: website, packaging, point-of-sale material, emails, and even the auto-text at the bottom of your receipts. 

Think of a copywriter as your brand's custodian, trying to maintain a sense of order across your entire brand. 

Stemming from a strong brand strategy, consistent written and verbal branding is just as crucial to your business as a consistent colour scheme, logo and typeface: it differentiates you from your competitors, it tells customers what you stand for, and gives them greater confidence to buy into it. 

#4 – Get Shit Done

Like most business owners, you've got all these grand ideas for big projects, without the slightest idea of how to fit them in.

You may be at that point in your marketing where a new brochure, fresh website copy, or a content series is your ticket to serious sales. But who's got the hours free to sort that out? A copywriter, that's who. So outsource.  

Make them accountable. Make them do the written work. Make them help you make some serious shit happen – without the *shit* part, of course.

#5 – Get A Marketing Game-Plan

Across your brand marketing, you're probably working Facebook, Instagram, LinkedIn, and Google – plus your website, eDMs, newsletters, print collateral – the list goes on. So you're not alone if you're experiencing major waves of small-biz marketing overwhelm.

With your to-do list jam-packed with all these itsy-bitsy marketing tasks, there's little chance to come up for air. Hiring a copywriter can help crank the dial on your marketing machine, making lighter work of creating content for all these important channels. 

Whether it's a one-off task, or consistent collaboration, a copywriter can help you repurpose existing content for multiple channels, or even work on specific content for each platform and respective audience. Ultimately, they'll align and establish a content strategy that drills down on what's essential for your business goals – allowing you to see where best to focus your marketing energy and efforts. 

#6 – Get SEO Fit

What's so important about SEO, you ask? Don't worry; most brand owners have the same question.

To be clear, there's no definitive plug-in, quick fix, or shortcut you can add to your website to boost your search engine rankings. SEO optimisation takes time, skill and – most important of all – quality content. 

Understanding the complexity of the SEO minefield, it's often better to leave this headache to an expert. A professional copywriter writing for the web will always be thinking about optimising your content for higher search results - even as they're simultaneously putting themselves in the customer's shoes when crafting your branded content. 

SEO is undoubtedly a tricky double-act worth outsourcing, because the payoff can be massive when it's done right – especially if you're relying on substantial search engine traffic to garner leads. 

#7 – Get A Professional Team Together

Pleasant surprise: when you hire a solo freelance copywriter, you'll often get more than you bargained for. They're like a Swiss Army Knife of creative marketing talents, all bundled up under a clean copywriter title. And as they lift the lid on your business and get to know your business goals better, they start to unleash some of that entrepreneurial prowess. 

Hiring a professional copywriter with leading agency experience generally comes with loads of extra ideas – PLUS – that little black book of industry contacts needed to bring those ideas to life.  

Do you need a graphic designer? A website developer? A paid-ads specialist? A video editor? Talk to your copywriter and ask about who they know, and who they can recommend. 

BONUS: The Only Reason Not Hire A Copywriter?

You're Already 100% Happy With Where Your Business Is At

Congratulations are in order, then. As you're one of a few elite business owners whose entire suite of marketing materials is so impeccable, you can now sit back and enjoy the fruits of that labour. 

But as for the rest of us mere mortals, the power of top-notch copywriting has endless benefits to advancing your brand and business – helping you better connect with your audience – to better sell to them. And at the end of the day, work can always be done to improve on that. 

So, after all this, you're looking to have a frank conversation with a professional copywriter – even if it's to unstitch the merits of this blog post – you can contact the guy who wrote this thing here. Tell him what you're thinking. Even hire him to write for you. He's a bundle of joy to chat with, an absolute crackpot of ideas, and positively loves writing about himself in the third person. 

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FAQs: Hiring a Professional Copywriter

1. How do you measure the ROI of hiring a freelance copywriter? Measuring the ROI (Return on Investment) when hiring a freelance copywriter comes down to setting clear, measurable goals before you start. Are you looking to increase website traffic? Boost conversion rates? Enhance brand awareness? Track these metrics before and after the copywriter's work to see the impact. Tools like Google Analytics for web traffic and conversion rates, or social media analytics for engagement, can help quantify the results. It's not just about the immediate sales bump—improved brand perception and customer loyalty can be long-term wins.
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2. Can a freelance copywriter effectively cover niche or highly technical industries?Yes, a skilled freelance copywriter can dive deep into niche or technical industries effectively. The key is their ability to research and understand complex topics, translating them into clear, engaging content for your target audience. They don't need to be subject matter experts from the get-go. What's crucial is their skill in grasping your industry's nuances and communicating them compellingly. It's all about finding a copywriter with a proven track record in adapting to various fields and showing a keen interest in learning about yours.
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3. What should you consider when selecting the right copywriter for your business? Choosing the right copywriter involves a few critical steps. First, look at their copy and portfolio to see if their writing style matches your brand's voice. Then, consider their experience in your industry or with the type of content you need (e.g., web content, blog posts, technical guides). Don't shy away from asking for references or asking for ideas to evaluate their skills and compatibility with your brand. Clear communication about your expectations and their deliverables is crucial. Essentially, you want someone who not only writes well but also gets your brand and can collaborate smoothly with your team.